Nationwide Branding Rollout for Fortum Glida EV Charging Stations

About

GLIDA is at the forefront of India's electric mobility transformation, making EV ownership simpler, more accessible, and future-ready. Since 2017, the brand has built one of India's most robust EV charging ecosystems, empowering individuals and businesses to transition smoothly towards cleaner transportation.

Client Overview

Fortum Glida, a leading player in the country's EV charging landscape, operates an expanding network of public EV charging stations across cities and highways. Driven by sustainability and innovation, the brand is committed to accelerating India's shift to clean mobility with reliable, fast-charging solutions.

Project Objective

Fortum Glida partnered with us to standardise and elevate the brand identity across its network of 100+ charging stations nationwide. As the EV market becomes more competitive, ensuring a unified and recognisable visual presence is critical for user trust, brand recall, and premium perception.

Key objectives included:

• Establishing a unified brand language across all locations
• Enhancing on-ground visibility with bold, consistent branding
• Improving the charging experience through clean, intuitive brand touchpoints
• Strengthening Fortum Glida's position in the evolving EV mobility landscape

Our Approach

• Nationwide Audit & Brand Mapping

We began with a detailed audit of existing stations, assessing:

• Structural layouts and branding surfaces
• Visibility from high-traffic zones
• Environmental and contextual constraints
• Existing inconsistencies in brand application

This exercise provided the foundation for a scalable branding blueprint that could be rolled out seamlessly across India.

• Modular Design System for Pan-India Deployment

To ensure consistency while allowing site-wise customization, we developed a modular branding ecosystem. This ensured that every touchpoint reflected the brand's identity with accuracy and impact, without involving any signage placement.

• High-Quality Production & Fabrication Management

We coordinated end-to-end production to uphold stringent quality benchmarks:

• Durable, outdoor-friendly materials
• UV-resistant printing for long-lasting colour fidelity
• Fabrication adapted to varied climatic zones
• Vendor alignment to ensure precision and efficiency

Every unit underwent pre-installation checks, ensuring flawless execution on-site.

Conclusion

The nationwide branding rollout for Fortum Glida has created a cohesive and high-visibility brand presence across India's expanding EV charging network. With a strategic design framework, meticulous production control, and seamless implementation, we ensured that Fortum Glida's identity remains consistent, recognisable, and future-forward across the fast-growing electric mobility ecosystem.