End-to-end branding, experiential design, and premium member-zone branding

About

Cinépolis India, a subsidiary of the renowned Mexican cinema chain Cinépolis, has emerged as a leading player in India's entertainment sector. With a presence across the country, Cinépolis operates 422 screens, encompassing various segments, such as Cinépolis, Cinépolis VIP, Cinépolis Junior, Cinépolis MacroXE, and Fun Cinemas.

Objective

To craft a visually cohesive, immersive, and premium brand environment for Cinépolis, one that enhances both cinema-goer engagement and brand perception through thoughtful design and high-quality execution.

The mandate involved two key projects:

1. The launch branding for the new Cinépolis cinema hall at IREO Mall, Gurugram
2. The exclusive branding for Club Cinépolis, a premium members-only

Launch Branding at IREO Mall

The launch of the new Cinépolis at IREO Mall required a vibrant, high-visibility setup that resonated with the brand's global aesthetic and promise of a world-class movie experience.

Deliverables

• Custom-designed popcorn tubs featuring bold, contemporary artwork aligned with Cinépolis' brand palette, enhancing the unboxing and in-theatre experience.
• Over 10 iron standees are strategically positioned for consistent visual recall across the mall.
• C-signage for the entrance area, designed for instant brand recognition and seamless visibility from key approach points.
• Five backlit directional standees for effective navigation and illumination, ensuring continuous engagement across visitor touchpoints.
• Lift tags are designed to build intrigue and reinforce brand presence in transit zones.

Impact

The cohesive design language ensured visual harmony, brand consistency, and audience immersion from entry to exit. The on-ground setup contributed to strong footfall during launch week, with enhanced recall for new memberships and concession sales.

Club Cinépolis -- Premium Branding

Following the successful launch, the focus shifted to Club Cinépolis, the exclusive loyalty and membership program designed for premium customers.

Deliverables

• Elegant standees and acrylic table tops reinforce the exclusivity of Club Cinépolis across lounges and foyers.
• Custom carpets crafted to blend luxury aesthetics with brand identity.
• High-finish signage systems with metallic accents and refined typography, enhancing the premium brand experience.

Design Direction

The creative approach celebrated sophistication and subtlety, using muted tones, rich textures, and precision detailing to reflect the exclusivity of Club Cinépolis.

Outcome

The refined branding created a distinct visual separation between regular and premium zones while preserving the brand's unified design ethos. The initiative elevated the perceived value of the Club Cinépolis experience, fostering greater member pride, loyalty, and engagement.

Conclusion

Through strategic design, material innovation, and flawless execution, Rishiraj Media delivered a dual-impact branding success for Cinépolis ---

• Capturing attention at the IREO Mall launch, and
• Curating elegance for Club Cinépolis

Together, these projects exemplify how immersive branding can transform customer journeys into memorable experiences, aligning creativity with business impact.