About Sodexo
Sodexo is a global leader in food services and facilities management, creating workplace experiences that support employee well-being, productivity, and engagement.
For its food-service operations at the CISCO office in the JLN Building, New Delhi, Sodexo engaged Rishiraj Media to strengthen the visual identity and communication across key cafeteria touchpoints.
Objectives
The objective was to create a cohesive and visually engaging cafeteria environment that would:
- Strengthen branding across key food counter points.
- Create clear and consistent visual communication within the cafeteria.
- Improve visibility and identification of different food-service areas.
- Develop high-quality printed assets that complemented the workplace environment.
- Ensure consistency across multiple branding and communication touchpoints.
Creative Approach
Our approach focused on bringing together branding, functionality, and visual consistency across the cafeteria environment.
1. Creating Distinct Food-Service Touchpoints
We identified 3–4 key food counter points within the cafeteria and developed branding solutions that gave each area a clear and identifiable presence. The objective was to make the counters visually engaging while ensuring that the communication remained easy to understand within a busy workplace environment.
2. Building a Consistent Visual Language
Rather than treating each branding element as an individual asset, we created a cohesive visual system across counter branding, posters, and signage. This helped establish consistency throughout the cafeteria and ensured that every touchpoint contributed to the overall experience.
3. Print-Led Execution
With multiple physical touchpoints involved, precision in production was critical. Rishiraj Media handled the printing and execution of the required branding materials, maintaining consistency in quality, sizing, and application across the space.
Key Deliverables
Food Counter Branding
Branded 3–4 key food counter points, creating clearly identifiable and visually engaging zones within the cafeteria.
Signage
Designed and produced signage to support visibility, communication, and identification across the food-service areas.
Posters & Communication
Created and executed posters that added visual interest while communicating relevant information across the cafeteria environment.
Print Production
Managed the printing requirements for the project, ensuring that the final outputs maintained visual consistency and production quality across different formats and applications.
Outcomes & Impact
A More Cohesive Cafeteria Environment
The branding brought greater visual consistency to the cafeteria, connecting individual food-service areas through a unified communication approach.
Stronger Visibility Across Food Counters
The branded counter points created clearer visual differentiation, helping key food-service areas stand out within the larger cafeteria space.
Seamless Brand Communication
The integration of signage, posters, and printed elements created a more organised communication environment, where branding and functionality worked together.
End-to-End Execution
By bringing branding, print production, and physical execution together, Rishiraj Media provided a streamlined solution from creative output to on-ground implementation.
Conclusion
The Sodexo project at the CISCO office in JLN Building demonstrates how workplace branding can transform everyday functional spaces into more cohesive and engaging environments.
Through strategic counter branding, clear signage, impactful posters, and precise print execution, Rishiraj Media helped create a consistent visual experience across the cafeteria, strengthening both communication and the overall workplace environment.